Founder's Biography

Beyond Marketing Strategies


In 1992, Laurie Girand founded Beyond Marketing Strategies, a consulting practice geared to the demands of technology-based businesses. Services Beyond Marketing has offered include strategy and implementation for business planning, corporate and product marketing, product management, strategic relationships, positioning and pricing analysis, launches, customer research and technical product specification.

The key differentiation point of Beyond Marketing is an understanding of the customer benefits of advanced technologies coupled with a strong detail and results orientation. Clients we have worked with are pursuing a diverse range of markets including SOHO applications software, telecommunications, radio advertising, WAN networking, video production, K-12 education, and computer tradepress. Technologies we have addressed include personal computer specifications, cellular data communications, audio and video compression, store and forward transfer, Web site development, searching and indexing algorithms, and operating system emulation. For more information, see our Client and Colleague Web Sites or our List of Sample Projects

Prior to founding Beyond Marketing, Girand held positions in product marketing and software management for SuperMac Techology, a video graphics peripherals vendor. Ultimately, she redefined SuperMac's software business, repositioned it and launched it as a separate company. Her responsibilities included both marketing and development, and under her management, the company shipped new versions of its key product and pursued multimillion dollar product acquisitions.

From 1987 through 1989, Girand worked for Apple Computer in Evangelism, Product Management and Product Marketing. She was the Senior Product Manager on the launch of System 7.0. She also productized and shipped a key system software component called "32-Bit QuickDraw," founding the photographic quality color industry on the Macintosh.

Girand holds a B.S.E. in Electrical Engineering and Computer Science from Princeton University, (1983), and an M.B.A. from Stanford Graduate School of Business , (1987). Between Princeton and Stanford, she was a programmer. Speaking engagements she has held include:

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Last revision: March 20, 1996.